Articles
that will help you make a success of your web business:
MAKE YOUR WEB PAGES SEARCH ENGINE FRIENDLY
Making your web pages
search engine friendly is very important. How do people find my
website? This is a very serious question.
A KPMG survey found
that the most frequent method of finding a site was via word of
mouth, next was search engines and directories.
To make your web pages
search engine friendly, you should do the following:
1. Title
bar
Each web page has a title that is visible on the title bar of a
web browser. Search engines display your website based on the words
in the title bar. It is good to use keyword in your title bar. These
keywords should relate to what your web page is talking about example
a bookshop talking about books. Categorize the books e.g. Books/programming.
2. Descriptive paragraph
Search engines ask that you should provide a descriptive paragraph
of twenty-five to forty-five words.
My advice is for you
to create a list of all the keywords that describe your product
or service. From the keyword list, you can write a paragraph that
uses as many as these keywords as possible.
3. Meta-fields
At the top of every web page there are hidden tags called Meta tags,
which carry information about the page. These are used to send keywords
and description to search engines. Some search engines use Meta
names.
An example of what a Meta tag look like.
<Head>
<title tag>Place
the title of your web page here<\title>
<Meta name = "keywords" content = "keywords that
describes your product or services">
<Meta name="Description" Content = "This is where
you place the descriptive words describing your product or services.</Head>
Example a website that deals with car spare parts.
Keywords = "Car spare parts, car parts" etc.
Description: "we sell car spare parts."
4. Opening paragraph
Certain search engines search the opening page of the website for
keywords. A descriptive opening paragraph help visitors know where
they have landed and help search engines to identify your web page.
5. Classification
During search engines submission; certain search engines will require
you to classify your business. They usually provide you with a series
of pull down menus that you can use to describe your company. Therefore,
always make sure that your web pages are classified.
Download
a free Meta tag wizard generator at http://www.hosting-africa.com/software.html
Christopher Okoh
CEO
http://www.hosting-africa.com
The
best hosting company in Africa. Affordable and Reliable. The best
choice.
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